Privacy policy

Privacy policy
Responsible body in terms of the data protection laws, in particular the EU data protection basic regulation (DSGVO), is:

Bugs Steuer- & Unternehmensberatung AG
Bugs Thomas
Central Street 44
6003 Lucerne
Switzerland

Telefon: +41 41 226 01 01
E-Mail: info@bugssteuern.ch
WebSite: https://bugssteuern.ch/

General note

Based on Article 13 of the Swiss Federal Constitution and the data protection regulations of the Swiss Confederation (Data Protection Act, DSG), every person is entitled to protection of his or her privacy and protection against misuse of his or her personal data. The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and according to the legal data protection regulations as well as this privacy policy.

In cooperation with our hosting providers, we make every effort to protect the databases as well as possible against unauthorized access, loss, misuse or forgery.

We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

By using this website, you agree to the collection, processing and use of data in accordance with the following description. This website can be visited without registration. Data such as pages called up or the name of the file called up, date and time are stored on the server for statistical purposes without these data being directly related to your person. Personal data, in particular name, address or e-mail address are collected on a voluntary basis as far as possible. The data will not be passed on to third parties without your consent.

Privacy policy for cookies

This website uses cookies. These are small text files that make it possible to store specific user-related information on the user’s terminal device while the user is using the website. Cookies make it possible, in particular, to determine the frequency of use and the number of users of the pages, to analyze the behavior of the page use, but also to make our offer more customer-friendly. Cookies remain stored at the end of a browser session and can be retrieved when the user revisits the site. If you do not wish this, you should set your internet browser to refuse to accept cookies.

A general objection to the use of cookies used for online marketing purposes can be declared for many of the services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that in this case not all functions of this online offer can be used.

Privacy Policy for SSL/TLS Encryption

This website uses SSL/TLS encryption for reasons of security and to protect the transmission of confidential content, such as the requests you send to us as site operator. You can recognize an encrypted connection by the fact that the address line of your browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If the SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Privacy policy for contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.

Privacy policy for newsletter data

If you would like to receive the newsletter offered on this website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected. We use these data exclusively for sending the requested information and do not pass them on to third parties.

You can revoke your consent to the storage of the data, the e-mail address as well as its use for sending the newsletter at any time, for example by using the “unsubscribe link” in the newsletter.

Rights of data subjects

Right to confirmation
Every data subject has the right to obtain confirmation from the website operator as to whether personal data relating to him are being processed. If you wish to exercise this right of confirmation, you can contact the data protection officer at any time.

Right to information
Every person affected by the processing of personal data has the right to receive free information from the operator of this website at any time about the personal data stored about him and a copy of this information. In addition, the following information may be provided if necessary:

  • the processing purposes
  • the categories of personal data processed
  • the recipients to whom the personal data has been or will be disclosed
  • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
  • the existence of a right of rectification or erasure of personal data concerning him or her or of a right to have the processing limited by the controller or to object to such processing
  • the existence of a right of appeal to a supervisory authority
  • if the personal data are not collected from the data subject: All available information about the origin of the data

Furthermore, the data subject has the right of information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject shall also have the right to obtain information on the appropriate safeguards in connection with the transfer.

If you wish to make use of this right to information, you can contact our data protection officer at any time.

Right of rectification
Any person affected by the processing of personal data has the right to demand the immediate correction of incorrect personal data concerning him. Furthermore, the data subject shall have the right to request the completion of incomplete personal data, including by means of a supplementary declaration, having regard to the purposes of the processing.

If you wish to make use of this right of correction, you can contact our data protection officer at any time.

Right of deletion (right to be forgotten)
Any person concerned by the processing of personal data has the right to obtain from the controller of this website the immediate deletion of the personal data concerning him/her, if one of the following reasons applies and if the processing is not necessary:

  • The personal data has been collected or otherwise processed for purposes for which it is no longer necessary
  • the data subject withdraws the consent on which the processing was based and there is no other legal basis for the processing
  • the data subject objects to the processing for reasons arising from his particular situation and there are no legitimate overriding reasons for processing, or, in the case of direct marketing and related profiling, the data subject objects to the processing
  • The personal data have been processed unlawfully
  • The deletion of personal data is necessary to comply with a legal obligation under Union or national law to which the controller is subject
  • The personal data were collected in relation to information society services offered directly to a child

If one of the above reasons applies and you wish to have personal data stored by the operator of this website deleted, you can contact our data protection officer at any time. The data protection officer of this website will ensure that the request for deletion is complied with immediately.

Right to limit processing

Any person affected by the processing of personal data has the right to ask the person responsible for this website to limit the processing if one of the following conditions is met:

  • The accuracy of the personal data is contested by the data subject, for a period of time that allows the data controller to verify the accuracy of the personal data
  • The processing is unlawful, the data subject refuses the deletion of the personal data and instead requests the restriction of the use of the personal data
  • the controller no longer needs the personal data for the purposes of the processing, but the data subject needs it in order to assert, exercise or defend legal claims
  • the data subject has lodged an objection to the processing for reasons arising from his particular situation and it is not yet clear whether the controller’s legitimate reasons outweigh those of the data subject

If one of the above-mentioned conditions is met, you can request the restriction of personal data stored by the operator of this website by contacting our data protection officer at any time. The data protection officer of this website will initiate the restriction of processing.

Right to data transferability
Every person concerned by the processing of personal data has the right to obtain the personal data concerning him/her in a structured, common and machine-readable format. He/she also has the right to have this data communicated to another person in charge, if the legal requirements are met.

Furthermore, the person concerned has the right to obtain that the personal data be transmitted directly from one person in charge to another person in charge, as far as this is technically feasible and provided that this does not affect the rights and freedoms of other persons.

To assert your right to data transferability, you can contact the data protection officer appointed by the operator of this website at any time.

Right of objection
Any person concerned by the processing of personal data has the right to object at any time, for reasons arising from his particular situation, to the processing of personal data concerning him.

In the event of an objection, the operator of this website no longer processes the personal data unless we can prove compelling reasons for processing worthy of protection that outweigh the interests, rights and freedoms of the person concerned, or if the processing serves to assert, exercise or defend legal claims.

To exercise your right to object, you can contact the data protection officer of this website directly.

Right to revoke a data protection consent
Every person affected by the processing of personal data has the right to revoke his or her consent to the processing of personal data at any time.

If you wish to exercise your right to revoke your consent, you can contact our data protection officer at any time.

Privacy policy for objection advertising mails

The use of contact data published within the scope of the imprint obligation for the transmission of not expressly requested advertisement and information materials is hereby contradicted. The operators of the site expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as through spam e-mails.

Use of Google Maps

This website uses the offer of Google Maps. This allows us to display interactive maps directly on the website and enables you to use the map function conveniently. By visiting the website, Google receives the information that you have called up the corresponding subpage of our website. This happens regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in at Google, your data will be assigned directly to your account. If you do not want the assignment with your profile at Google, you have to log out before activating the button. Google stores your data as user profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide need-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. Further information on the purpose and scope of data collection and its processing by Google, along with further information on your rights in this regard and setting options to protect your privacy, can be found at: www.google.de/intl/de/policies/privacy.

Use of Google Remarketing

This website uses the remarketing function of Google Inc. to present interest-related advertisements to website visitors within the Google advertising network. A so-called “cookie” is stored in the website visitor’s browser, which makes it possible to recognize the visitor when he or she visits websites that belong to the Google advertising network. On these pages, the visitor may be presented with advertisements relating to content that the visitor has previously viewed on websites that use Google’s remarketing function.

According to its own statements, Google does not collect any personal data during this process. If you still do not wish to use Google’s remarketing function, you can deactivate it by making the appropriate settings at http://www.google.com/settings/ads. Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.

Privacy policy for Google Analytics

This website uses Google Analytics, a web analysis service of Google Ireland Limited. If the person responsible for data processing on this website is located outside the European Economic Area or Switzerland, Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google”.

We can use the statistics obtained to improve our offer and make it more interesting for you as a user. This website also uses Google Analytics for a cross-device analysis of visitor flows, which is performed using a user ID. If you have a Google user account, you can deactivate the cross-device analysis of your usage in the settings there under “My data”, “Personal data”.

The legal basis for the use of Google Analytics is Art. 6 para. 1 p. 1 lit. f DS-GVO. The IP address transmitted by your browser in the context of Google Analytics is not merged with other data from Google. We would like to point out that on this website Google Analytics has been extended by the code “_anonymizeIp();” in order to ensure anonymous collection of IP addresses. This means that IP addresses are further processed in a shortened form, thus excluding the possibility of personal references. If the data collected about you contains a personal reference, this is immediately excluded and the personal data is immediately deleted.

Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. For the exceptional cases in which personal data is transferred to the USA, Google has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: deactivate Google Analytics.

You can also prevent the use of Google Analytics by clicking on this link: Deactivate Google Analytics. This will cause a so-called opt-out cookie to be stored on your data carrier, which prevents the processing of personal data by Google Analytics. Please note that if you delete all cookies on your end device, these opt-out cookies will also be deleted, which means that you will have to set the opt-out cookies again if you want to continue to prevent this form of data collection. The opt-out cookies are set per browser and computer/device and must therefore be activated separately for each browser, computer or other device.

Privacy policy for the use of Google Web Fonts

This website uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly. If your browser does not support Web Fonts, a standard font from your computer will be used.

For more information about Google Web Fonts, visit https://developers.google.com/fonts/faq and Google’s privacy policy: https://www.google.com/policies/privacy/

Privacy policy for Hubspot

Our website uses Hubspot, a marketing automation software from HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland. HubSpot is a software company from the USA with a European office in Ireland. Hubspot helps us to analyze the usage of our portal. For this purpose Hubspot uses cookies.

Certain usage data is linked to your person (e.g. after registration in a registration form) and stored in our CRM. This enables us to provide you with information and offers that are tailored to your specific interests.

Your personal data may also be transferred to Hubspot’s servers in the United States. The appropriate level of protection is provided by the fact that HubSpot, Inc. participates in the EU-US Data Shield Agreement and is certified to comply with it.

We use Hubspot to provide you with information and offers that meet your needs. Accordingly, we have a legitimate interest within the meaning of Article 6 paragraph 1 letter f) of the Basic Data Protection Regulation in this processing. The legal basis for the processing of your personal data by us in connection with the use of Hubspot is Article 6 (1) (f) of the German Data Protection Act.

When you use Hubspot, we store your personal data for as long as necessary to provide you with information and offers that meet your needs.

The provision of personal data collected through Hubspot is not required by law or contract or necessary for the conclusion of a contract. If you do not provide us with this data, we will not be able to provide you with information and offers tailored to your needs.

For more information about Hubspot’s use of your information, please see Hubspot’s privacy policy at https://legal.hubspot.com/de/privacy-policy.

You may object to the use of your data at any time, e.g. by sending an e-mail to our e-mail address in this Privacy Policy.

HubSpot is certified under the EU-U.S. Privacy Shield Framework and is subject to TRUSTe’s Privacy Seal and the U.S.-Swiss Safe Harbor Framework.

Learn more about HubSpot’s privacy policy
More information from HubSpot regarding EU data protection regulations
More information about cookies set by HubSpot in a visitor’s browser
More information about cookies set on HubSpot sites

Copyright

The copyrights and all other rights to content, images, photos or other files on the website belong exclusively to the operator of this website or the specifically named rights holders. For the reproduction of all files, the written consent of the copyright holder must be obtained in advance.

Anyone who commits a copyright infringement without the consent of the respective copyright holder may be liable to prosecution and, if necessary, damages.

Changes

We may change this privacy policy at any time without notice. The current version published on our website applies. If the data protection declaration is part of an agreement with you, we will inform you of the change by e-mail or other suitable means in the event of an update.

Questions to the data protection officer

If you have any questions regarding data protection, please send us an e-mail or contact the responsible person in our organization listed at the beginning of this privacy statement.

Lucerne, 02.09.2020
Bugs Steuer- & Unternehmensberatung AG